The "Wanted" campaign by Vöslauer effectively uses a visually striking design to encourage customers to return their empty bottles to the shop for recycling. The bold, serif typeface for the word "WANTED" instantly grabs attention, mimicking the aesthetic of classic wanted posters, which adds a sense of urgency and importance to the message. Below the main title, the text emphasizes that the bottle can be returned "with or without the cap," making it easy for consumers to participate in the recycling process. The depiction of the Vöslauer bottle in the center serves as the focal point, reinforcing the product and its recyclability.
