The Recup campaign in Vienna, titled "Let's Keep Wien Clean," features a striking 300-square-meter projection of a giant Recup cup on the facade of Café Landtmann. This visual spectacle serves as a powerful reminder of the environmental impact of single-use packaging, as the city generates around 100 million disposable containers each year. The illuminated design captivates passersby, emphasizing the importance of sustainability and collective responsibility.
To further engage the community, Recup organized activities like free coffee giveaways from a mobile espresso truck, allowing participants to experience their reusable cup system firsthand. This multi-faceted approach combines eye-catching visuals with interactive elements to inspire local residents to actively reduce waste and embrace more sustainable practices.
