The OOH branding campaign for Dussmann was developed under the motto "Unfold Your You" (Entfalte dein Du), creating a space for individuality. Powerful portraits highlight the uniqueness of each person, conveying a sense of a safe and welcoming environment. AI-generated portraits invite viewers to rediscover themselves and be inspired by others. A split-screen visual approach draws attention to personal connections, playfully linking "You" (Du) with "Dussmann." With a bold yet sophisticated design, a modern audience is engaged, delivering a fresh and innovative approach.
