The Courage branding project focuses on creating a strong, cohesive visual identity for the brand, aligning with its values of care, collaboration, and innovation. Central to this identity is the logo, which features a wordmark where the "o" in Courage is replaced by an eight-pointed orange star with rounded edges. This star symbolizes strength, protection, connection, and divine presence, reflecting the brand's foundation in care and faith-based organizations. The star also represents the group's commitment to supporting those in need, particularly in healthcare settings.
The design is simple yet impactful, ensuring flexibility across different media while maintaining its visual integrity. The logo uses a warm, approachable orange, conveying compassion, while the rectangular structure suggests stability and trust. Clean and modern typography ensures clarity, reinforcing the message of care and connection.
