This branding project for Britta Heissenberger centers around a logo that symbolizes her coaching practice. The design features an assembly of lines within a rectangular frame, representing various aspects of her work. The lines are interpreted as contours or waves, signifying the personal development journey her clients undergo. The Moiré effect created by the lines adds a dynamic and unique visual appeal, reflecting the individual growth and experiences fostered through her coaching.
The rectangular shape of the logo conveys stability, structure, and order—key elements in the coaching process. It also symbolizes a platform for growth and development. Overall, the logo and its components communicate stability, individuality, and personal evolution, perfectly encapsulating Britta’s coaching principles.
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