At the heart of the campaign was the visualization of a “Chronology of Hate”, illustrating antisemitic incidents and acts of terror over decades as a continuous red line. This powerful approach made the persistence and urgency of the issue tangible.
To maximize reach and impact, a wide range of advertising materials was produced: from large-format out-of-home posters and social media assets to cinema ads and construction site billboards. Every element of the campaign was carefully designed to convey the message clearly and powerfully.
